Australia-wide pharmacy sales, key account management and distribution services.

Alita Sales is a national sales and distribution company specialising in selling, merchandising and distributing health and beauty brands to pharmacy. We offer a complete range of services including sales, distribution and merchandising in pharmacies to brands that require sales staff but do not wish to employ their own field team.

Alita Sales is the amalgamation of four state-based pharmacy distributors – Altman Sales, I.T.A Distributors, Tripoint Marketing and Megabay Distributors – in to one strong national company with offices and distribution centres in Sydney and Perth.

Meet the Team

Our success is achieved through valued partnerships with the brands we represent and the pharmacy customers we respect. Our team are passionate about what we do and the relationships we create. We look forward to meeting you.

Nicole Holmes

Nicole Holmes

Managing Director

Adam Trevorrow

Adam Trevorrow

Non Executive Director

Tasma Pottinger

Tasma Pottinger

General Manager

Jenni Lincoln

Jenni Lincoln

National Sales Manager

Kathy Harrigan

Kathy Harrigan

National Wholesale Key Account Manager

Louise Crooks

Louise Crooks

Finance Manager

Amy Stanley

Amy Stanley

Operations Manager

Our Sales Teams

Our sales team are passionate about the pharmacy sector and the brands we represent. Alita Sales believes that to be successful, health and beauty brands need a specialised approach to sales, focusing on brand building not just “selling”. Our teams take the time to understand our brands and pharmacy customers needs. We pride ourselves on building cohesive relationships, working together with all stakeholders and as a result making sure we are able to provide the best solution to each customer at all times.


Sonia Bout, Narelle Mark, Terri Roberts, Amanda Sherriff, Erika Boyd, Margie Cannon


Christine Steendam, Tracey Want, Carol Ratcliffe, Shirley Stewart, Belinda Phillips


Donna Breen, Bianca Bryndza, Klementine Durkin, Leanne Sushames


Kim Boyce, Renee Bowden


Gemma Dillon, Stacy Mitchell

Office and Warehouse Team

Our dedicated office and warehouse teams are customer focused, providing superior customer service, prompt supply of goods and value added services that grow our customer’s businesses. We operate with transparency and consistency and work cohesively to provide services and solutions that meet the needs of our customers.

Sales, Marketing and Purchasing Team

Tina Leilo, Iwona Abramawicz, Elaine Flaherty, Louise Body, Maria Dallwitz, Amy Stanley, Mariana Carvalho, Sharon Ward

Customer Service Team

Margaret Chu, Sophie Waller, Karin Lai

Finance Team

Noelene Van Ameyde, Louise Crooks, Nicole Gotz

Warehouse Team

Russel Debien, Tom Guberina, Gary Lightfoot, Jeffrey Soling, Michael Palummo, Lee David Cliff, Stefany Carvajal, Svenja Eberhardt, Kelly Honey, Sandra Maher, Emma Haddidi, Michael Goode

Our Mission

Our mission is to grow the sales of our brands by gaining distribution in all Australian pharmacies, while providing our pharmacy customers with exciting new products to grow their businesses.

Sales Makers, not order takers

We understand the frustration brands experience when working with agents or distributors who have no passion or ability to drive sales. We love what we do! We are passionate about the pharmacy sector and the brands we represent. Alita Sales believe that to be successful, health and beauty brands need a specialised approach to sales, focusing on brand building not just “selling”. Our sales team and key account managers are professional salespeople tasked to create sales opportunities and building brands in store. We invest heavily in developing the skills of our 26 person strong sales team, both in professional sales skills as well as the specialised product knowledge required to sell and grow your brand. Your brand is never “just another brand” to us. We are selective in the brands we work with and commit wholeheartedly to making your brand a sales success. Every brand we represent gets a share of voice in an Alita Sales call and our unique territory management solution ensures that every brand is presented in each call. Working with Alita Sales is truly like having a team that is your very own team representing you.

What makes Alita Sales Different

25 years experience in pharmacy, proven success in growing sales and building brands, flexible distribution options, trade marketing services including an on line ordering system and extensive and transparent sales results reporting. That is the Alita Sales difference. The Alita Sales team service and support not only the banner group pharmacies but independent and regional pharmacies as well. We work with all the major banner groups and have proven success in obtaining new ranging for our brands and negotiating win-win deals for our brands and pharmacy customers. We have a proven track record of sales growth and success. We have built strong and lasting relationships with our brands, and we believe that success should not come at the expense of great relationships and having some fun together as well!

We don't just sell your brand into Pharmacy

We educate, train and support pharmacists, pharmacy buyers and assistants in all our brands, for every product. If your brand has training modules to deliver to pharmacy assistants, we help you drive the implementation to ensure that pharmacy staff are as educated and ready to recommend your product to consumers.

25 years of strong pharmacy relationships
During our 25 years in the pharmacy industry, our team have developed strong relationships with all the key banner groups and buyers. We also have a loyal and long-standing customer base of over 4,000 pharmacy customers that we deliver to every month. That have enjoyed partnering with as many loyal customers over so many years is due to not only our abilities and professionalism, but our values. We understand the importance of service, honesty and follow up and pledge to always act with integrity and commitment toward our pharmacy customers.
Your success is our success
Our success is achieved through creating great partnerships and sales with the brands we represent and the pharmacy customers we respect. Our team are passionate about what we do and the relationships we create. We look forward to meeting with you to talk about how we can work together to unlock your brand’s potential and see your sales grow.

Our Values

Progression through shared culture and vision.

Alita Sales has a strong company culture and our core values are the backbone of this culture. Our company has four values that are the beliefs, philosophies, and principles that drive our business, the way we work and the way we interact with our brands, our pharmacy customers and ourselves.


Positive energy plus persistence.


Always acting with honesty and with the best intentions of others.


Going the extra mile for our brands and our pharmacy customers.


Supporting each other.

Our Sustainability Ethos

At Alita Sales we are passionate about sustainability. Our policy is constantly evolving as we work at improving our carbon footprint through everything we do. Among other things, the initiatives we have in place include:

Using recyclable packaging peanuts

Using recyclable boxes for packaging fill

Using LED lighting solutions in both warehouse and office spaces

Using recycled pallets rather than plastic pallets

Join Our Team

We offer an attractive salary commensurate with experience, free parking, discounted cosmetic products and the opportunity to work with a fantastic group of people who are passionate about what they do.