Articles
Shoppers return to pre-covid habits
A recent survey that grabbed our attention was the summary of the ‘Unlocking Retail’ survey published in Health and Beauty magazine in December 2022.Here are the six key takeaways …
Sales Leader Challenges #1
As we are midway through the year now is the best time to look back at your key objectives and whether you are achieving them. To help assess this, we looked at some research put together by Gartner on the main priorities Sales Managers wanted to achieve in 2022. The...
How to balance Sales Growth plus Manage Staff and Costs in Tough Times
The Head of Sales in a Business is often facing multiple competing challenges such as: Finding a balance between internal strategic direction and investment vs immediate revenue and profit targets; Managing external Customer and/or Distributor needs and expectations;...
The Doorman Fallacy
We found an article from Pharmaphorum on The Doorman Fallacy” thought-provoking. You can read the full Article on our Alita Sales LinkedIn page. The article discussed how the demise of the pharmaceutical sales representative has been greatly exaggerated over the...
Why Community Pharmacy is more important now than ever before
The COVID pandemic has brought many changes to the local pharmacy. It has reignited the importance of the community pharmacy, as the hub for care, advice, and health services. The Australian pharmacy vaccine rollout has begun and continues. Three million...
How do I find the right health and beauty distributor in Australia?
Engaging a health and beauty distributor in selling your products and brand can be a profitable and cost-effective way to promote and sell your health or beauty brand. With their distribution channels already established, these agents can quickly expose your brand to...
Is your health and beauty product ready for market?
You may have a completed range of health and beauty products, a stocked warehouse and the excitement built for your brand ready to go to market. But is your brand ready for your distributor? Your distributor requires some important provisions prior to taking the lead....
Don’t be better, be different.
Better doesn’t cut it against the big health and beauty brands – the key is … In our role as Australian pharmacy distributors, we get a lot of enquiries from brands that have a new health and beauty product or range they want to sell in the Australian market. When we...