Partners since 2019


Optica used their over 60 years’ experience in the Optical Industry to develop the most superior optical wipe on the market, Bright Wipe. A non-abrasive, pre-moistened towelette made from sustainably sourced and recyclable paper, Bright Wipes won’t leave a streak, don’t fog and are perfect for all lens cleaning.

New distribution clears the path to sales

Optica Life Accessories was wanting to establish a No.1 position for its superior Bright Wipe product in the pharmacy market. With a sales strategy that included combined distribution via Alita Sales and pharmacy wholesalers, Alita Sales have secured ranging in Chemist Warehouse and successfully launched three line extensions into the pharmacy market.


PARA’KITO is an innovative range of natural mosquito protection products manufactured in France and are the No.1 Mosquito Protection brand in Europe. The reusable neoprene bands hold their patented, clinically tested, blend of natural essential oils that interfere with a mosquito’s sense of smell.

Itching to Increase Banner Group Ranging

Optica Life Accessories goal for Para’kito was to improve its presence in pharmacies and plan o-gram ranging within banner groups. Alita Sales worked with the brand owners to devise a strategy to entice pharmacies to purchase eye catching stands and point of sale. The Alita Sales warehouse was used to ship the POS and stands directly and stock was ordered via the pharmacy wholesalers. In its first year, Alita grew Para’kito ranging in banner groups and pharmacy doors by 45%.

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