THE BEAUTY COLLECTIVE
THE BEAUTY COLLECTIVE
New to Australia in 2025, The Beauty Collective is dedicated to pushing the boundaries of beauty innovation. Their hair, beauty, and suncare brands are found in leading pharmacies and department stores in New Zealand, North America, and the United Kingdom.
SIMPLY ESSENTIAL
Simply Essential products are crafted with precision and care – from makeup brushes and sponges to skincare tools and bath accessories, each item is thoughtfully designed to elevate your beauty routine without unnecessary complexity.
The Every Day Spa range includes premium body, bath and sleep accessories thoughtfully designed to enhance your daily routine, transforming ordinary moments into extraordinary indulgences.
Get an extra glamour boost for a special occasion or a long-lasting everyday chic look with Studio Hue by Simply Essential press-on nails and instant lashes.
SKINNIES SUNGEL
Skinnies Sungel solves the problem people hate about white & sticky sunscreen. It’s sustainably made using ZERO water, so less is more. A pea size blob covers your face, neck and ears for instant long-lasting UV protection. It’s a game changer!
The balmy gel texture rubs in clear and adapts to all skin tones, there’s no white cast at all. It’s great for sensitive skin, face & all over body. SPF50 and water resistant.
Get an extra glamour boost for a special occasion or a long-lasting everyday chic look with Studio Hue by Simply Essential press-on nails and instant lashes.
MAE HAIR ACCESSORIES
Mae’s focus is on high quality yet affordable hair accessories. From hair elastics in a multitude of styles and colours we’ve got something to cover all of your preferences. Solution based products like our “Satin Blonde” range created to blend seamlessly into blonde toned hair and our “Super” ranges designed to secure thicker hair.
Adorn by Mae – A capsule collection of high fashion and premium hair accessories. With a focus on fashion forward, trending pieces that add embellishment and ‘Adorn’ the wearer, the range features premium claw grips in classic neutral tones and high-quality tortoiseshell, headbands in rich velvets, fashionable prints and embellished with jewels or hand beading. Delicate diamante and pearl-based pins and slides and metal barrettes, slides and claws in yellow gold and gunmetal designed to elevate any outfit.
Mini by Mae – A range of pretty but practical hair accessories for the young (and the young at heart!). The Mini by Mae range includes quality basics for a little bit of sunshine and fun everyday as well as seasonal and costume pieces that dazzle and delight. Enchanting kids accessories to capture young hearts.
WHY ALITA SALES
When we were unable to manage the growing number of pharmacies choosing to ranging our brands we chose to partner with Alita Sales. Nicole, Tasma, and the team know pharmacy and have a great reputation in the industry. We wanted to partner with a team a team that is as passionate as we are about providing great service and driving maximum sales for our customers.
