Contract Pharmacy Sales Agency Selection

Having the right Contract Pharmacy Sales Agency for your brand is fundamental to the success and growth of your business. At Alita Sales we provide over 4000 pharmacies with highly knowledgeable and professional Pharmacy Sales Agents who can tap into their extensive market knowledge and help complete tasks that would otherwise be occupying a majority of your Sales Managers time. 

Brand Group Coverage

At Alita Sales our Key Account Managers work collaboratively with our brand partners in presentations with buyers, category reviews and ranging negotiations. Our large field force supplements the work of the Key Account Managers and brands by initiating and executing new ranging and promotional opportunities in stores. The Alita Sales force visits over 89% of the stores across all the banners in Australia.

Independent Pharmacy Coverage

Independent pharmacies still form and will continue to form, a large percentage of the pharmacy landscape. Understanding their specific needs, hurdles and requirements is vital to a fruitful and profitable business relationship. Independent pharmacies are pharmacies that don’t belong to any major banner group or are aligned solely to their wholesalers buying group.

The Alita Sales field team has routine call cycles which service over 4,000 pharmacies across Australia, including both banner group and independent pharmacies meaning we are able to touch base with these independent pharmacies consistently, leading to their concerns or needs being frequently monitored and discussed.

Experienced Sales Team

When employing a Contract Pharmacy Sales Agency team you need to make sure they have excellent sales skills as well as market knowledge of your product category. You should also make sure there is a regular coaching and product skills development plan. Finally you need to make sure that you are able to go on joint sales calls together with the contract Sales Director and the team to help assist their skill development and assess what additional sales support you could be providing.

Alita Sales has developed and trained a Sales force of 20 Territory Managers and 7 Merchandisers. All of the team has had at least 7 years multi-brand experience selling to pharmacies and pharmacy groups to ensure the best possible representation. We also conduct regular product, sales skills and coaching to grow the team’s expertise. Our National Sales Manager works continuously in the field with the team as part of their mandatory coaching, training and development. We also encourage Sales Directors of the brands we represent to work with both our Sales Director and the field sales team. 

Market Experience

The value of Market Experience cannot be underestimated when it comes to employing a contract sales team in the retail pharmacy market. The Australian retail pharmacy market has gone through lots of change so you need to ensure that the contract sales company you employ not only understands what the market was like 5 years ago but what the market is like today. 

This will ensure your Brand can get wider coverage and better penetration quicker. Plus with this

superior market knowledge you will be able to see trends in the market both (positive and negative) and re-adjust your marketing and sales strategies accordingly. This market knowledge can be the difference between your Brand reaching the right buyer at the right time instead of your competitors.

Because all members of the Alita Sales team have a minimum of 7 years experience plus are routinely servicing over 4,000 pharmacies across Australia they have unparalleled market knowledge.

They use this knowledge to understand the market constraints and considerations, what pitfalls to avoid and what opportunities there are for growth. We combine this with frequent market reports and updates so the team is up to date and informed on all the latest trends.

Does your Brand need better results?

If you want to ensure your Health and Beauty Brand gets the best possible representation, distribution and market penetration our Alita Contract Sales Pharmacy Agency team would love to talk to you. Please take a moment to complete our Brand Representation enquiry form.

Need Help?

Mon – Fri: 9am – 5pm (Australian Eastern Standard Time)

Phone: 1300 769 355
Fax: 02 9979 4091

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