Alita Sales promotes a major new growth phase
At Alita Sales this year we’re celebrating our fifth birthday, but our roots in Australian pharmacy run deep – spanning more than 35 years. Born from the union of five state-based distributors, Alita Sales has grown into a national powerhouse, built on decades of trusted partnerships, industry expertise, and an unwavering commitment to our brands and customers.
As we mark this milestone, Alita Sales is expanding once again, introducing a new sales division, Health and Wellbeing, and welcoming four market-leading brands to our portfolio. With 20 new team members including experienced territory managers, key account managers and sales managers already on board in 2025, we’re scaling up to deliver even greater value to our customers.
Market-leading brands join new division
We’re thrilled to announce that LaCorium Australia with its flagship therapeutic brand, Dermal Therapy, and MDI’s leading asthma spacer brand, Breath-A Tech, are joining our new Health and Wellbeing division. LaCorium Health Managing Director Steven Sher said: “LaCorium Health Australia with our Dermal Therapy and Crampeze brands are proud to be a foundation partner of Alita Sales’ new Health and Wellbeing division and look forward to expanding our growth and footprint, and to another record year in 2025.”
These powerhouse brands will sit alongside our existing market-leading brands, including The Man Shake, Sentry Medical, and Mayne Pharma, as well as a line-up of exciting challenger brands – Vitaceuticals, Bio Gaia, Balmoral Health, and TePe in the Health and Wellbeing division. Alita Sales Managing Director Nicole Holmes said: “We’re incredibly proud of our long-term partnerships with brands like Natio, Footlogics and Actor Pharma.
This next phase in our business with our new Health and Wellbeing division allows us to offer even greater support to our brands and customers, grow with new exciting brands such as Dermal Therapy, Boody and Breath-a Tech, and enhance our value-added services, industry coverage, and in-store assistance. This is a major step forward in our evolution as a business.”
Market-leading brands join new division
While Alita Sales may be five years old in name, our heritage dates back more than three decades, with Natio at the heart of our journey. In 2025, we celebrate 32 years of partnership with this iconic Australian natural beauty brand, which remains the cornerstone of our Personal Care and Beauty division.
Natio Global Sales Manager Sky Briffa said: “Natio has proudly achieved 32 years of success in Australia. With Alita Sales’ new specialist teams driving our brand forward, we look ahead to many more years of continued growth and success.”
Exciting new brand developments
Our much loved and respected existing team will be known as the Personal Care and Beauty division. We’re thrilled to announce that along with existing brand expansions from Actor Pharma in 2025, Boody Australia and Rocktape will be rejoining the Personal Care and Beauty portfolio. As we were part of the founding story of both Boody and Rocktape, it’s great to have them home with us again!
Looking ahead: more growth, more opportunities
With 35 years of deep industry expertise, and nationwide coverage, we don’t just sell products. We also build brands. Now, with two dedicated selling teams, we’re better equipped than ever to meet the unique needs of our brands and customers.
This structure allows for deeper engagement, more in-store training, enhanced merchandising support, and stronger retail execution. Direct Chemist Outlet group Senior Buyer Hannah Jackson said: “At DCO, we appreciate working with teams that just get it – and Alita Sales definitely does. They’re organised, reliable, and always bring a friendly, can-do attitude to everything they do. Whether it’s making sure our stores are stocked with the right products or just being great people to deal with, they make our job easier.”
We’re kicking off our fifth birthday celebrations in style at APP2025, where we’ll be offering exclusive deals, prizes, and exciting new product launches.
Come to the Alita Sales stand and meet our team and discover why leading brands trust Alita Sales to accelerate their market presence and sales results. Join us at APP and be part of the next chapter of Alita Sales!
Conclusion
Alita’s partnership with No.1 brands is through a commitment to facilitating growth and success. Our comprehensive services, including national field coverage, efficient distribution, tailored order fulfilment, and strong marketing support, serve as the foundation for building long-lasting brand relationships.
The success of our No.1 brands is attributed to their unwavering focus on quality, innovation, affordability, and consumer education. Alita’s dedication to consistency, passion, and innovation reinforces our position as a trusted partner in the ever-evolving marketplace.
If you have a brand that needs representation in sales, marketing & communications, analytics & IT and or distribution or if you’d like to learn more about how Alita Sales can partner with your Brand, we would love to hear from you. Please reach out and contact us here.