National Field Coverage
Alita Sales provides national field coverage over 4,000 pharmacies across Australia, including banner groups, independent pharmacies, regional locations and smaller community stores, ensuring the widest distribution and consistent in-store representation and execution for pharmacy brands.
National Coverage Across the Australian Pharmacy Network
Alita Sales services over 4,000 pharmacies nationally, offering wider distribution than most pharmacy brokerage companies.
This includes independent pharmacies, banner group pharmacies, regional locations and smaller community pharmacies across Australia.
This extensive coverage allows brands to achieve greater distribution and more consistent representation across the pharmacy channel, including areas that are often difficult to service with smaller field teams.
One of the Largest Pharmacy Field Teams in Australia
Alita Sales operates one of the largest pharmacy sales brokerage teams in the Australian pharmacy market, with more than 50 sales team members, providing access to pharmacies In lieu of an Inhouse sales team.Our team Includes two separate sales divisions including, Key Account, Managers and Merchandisers.
Our sales team are experienced sales professionals with established relationships
and are skilled in creating sales opportunities and delivering results. Supported by sales
processes developed over more than 30 years, pharmacies are serviced according to
both their individual needs and the specific requirements of each brand.
This structured approach ensures brands receive consistent representation rather than
being treated as just another product range.
Banner Group Coverage
Alita Sales works in partnership with every pharmacy banner group in Australia to present brands and sales opportunities that support both banner group objectives and brand Growth.
Our experienced Key Account Managers work with brand partners on buyer presentations, category reviews and ranging negotiations. This collaborative approach focuses on outcomes that benefit both the banner group and the brands represented.
Head office agreements are supported by in-store execution. The Alita Sales field force visits over 89% of banner group stores, ensuring new ranging and promotional activity is implemented consistently across the network.
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Representation in Independent Pharmacy
Independent pharmacies make up a significant portion of the Australian pharmacy market. Alita Sales recognises the unique requirements of independent pharmacies and provides tailored support for this channel.
Independent pharmacies include stores not aligned to major banner groups, as well as pharmacies aligned only to wholesaler buying groups. Our field team maintains regular and reliable call cycles across independent pharmacies as part of our broader national Coverage.
This ensures consistent support for independent pharmacies while maintaining strong brand distribution across this important segment.
Frequently Asked Questions
How many pharmacies does Alita Sales service nationally?
Alita Sales services more than 4,000 pharmacies across Australia.
What roles are included in the field team?
The field team includes Territory Managers, Key Account Managers and Merchandisers.
Do you work with both banner groups and independent pharmacies?
Yes. Alita Sales supports all pharmacy banner groups as well as independent pharmacies.
How is in-store execution managed?
Head office agreements are supported by in-store execution carried out by the national field team.
How often are pharmacies visited?
Pharmacies are serviced through structured and reliable call cycles based on location and requirements.