Tailored Fulfilment & Flexible Distribution Options
Alita Sales offers flexible fulfilment and distribution options for pharmacy brands, allowing suppliers to distribute via wholesalers, Alita Sales warehouses, brand-owned warehouses, or a combination of these models.
Why Flexible Distribution Matters in Pharmacy
The pharmacy retail market is highly competitive, with brands using a range of distribution models. Some brands distribute through major wholesalers, others sell direct to pharmacy, and some use commission-based sales agents.
Without flexibility, brands risk choosing a distribution model that limits their ability to gain distribution quickly or respond to market opportunities. Alita Sales provides suppliers with the ability to choose or combine distribution options to suit their commercial strategy.
Flexible Distribution Options Through Alita Sales
Alita Sales offers multiple distribution pathways into the pharmacy channel, which can be used individually or combined to create a tailored solution.
Distribution options include:
– Distribution via Alita Sales warehouses
– Distribution via major pharmacy wholesalers
– Distribution via the brand’s own warehouse or 3PL
– A flexible combination of multiple models
This flexibility allows brands to adapt their route-to-market as their business evolves.
Distribution via Alita Sales Warehouses
Your brand may require a combination of an Australia wide field sales team plus tailored distribution. With distribution centres in NSW and WA, Alita Sales can offer next day delivery to pharmacies Australia wide. Our Alita sales warehouses have the latest in electronic pick/packing order fulfilment, provide storage and delivery of POS materials as well as invoicing for brands that need this full-service distribution model.
If your brand doesn’t wish to have your products distributed exclusively by the major pharmacy wholesalers and feel that they are not adequately serviced by a large wholesaler, distribution via Alita Sales may be just the solution. And if you don’t have the capability internally Alita Sales could be the answer to your problem.
Brokerage or Agency Sales via Pharmacy Wholesalers
If a brand requires a salesforce to access a wide number of pharmacy doors while continuing to distribute through major pharmacy wholesalers, Alita Sales can operate in a brokerage or agency sales capacity.
Alita Sales has long-established relationships with major pharmacy wholesalers and their banner groups. Orders generated by the field team are sent directly to wholesalers for fulfilment, with Alita Sales operating on a commission basis only.
This model allows brands to benefit from a large sales team without changing existing wholesaler relationships.
Distribution via the Brand’s Own Warehouse
If a brand already operates its own warehouse or third-party logistics provider, Alita Sales can provide sales representation only.
In this model, Alita Sales supplies a commission-based field sales team, merchandisers and Key Account Management support to banner groups, while distribution remains with the brand’s existing warehouse or logistics partner.
Frequently Asked Questions
What distribution models does Alita Sales offer?
Alita Sales supports wholesaler distribution, Alita Sales warehouse distribution, brand-owned warehouse distribution, or a combination of these.
Can distribution models be combined?
Yes. Brands can use multiple distribution models depending on their needs.
Does brokerage sales affect existing wholesaler relationships?
No. Existing wholesaler relationships remain unchanged.
When should a brand consider Alita Sales warehouse distribution?
When greater flexibility, tailored fulfilment or alternative distribution is required.
Can Alita Sales provide sales support only?
Yes. Sales-only support is available where distribution is managed externally.
Need a Hybrid Distribution Model?
Whether you need one, two or a combination of all three of these different distribution methods, we are happy to work with you on a solution that suits your brand as our objective is to create the best possible distribution model for you as a business.
Alita Sales stands apart from other Outsourced Sales companies as most competitors will offer only one out of three sales / distribution methods whereas Alita offers all three. You can choose to use one, two or three distribution models and mix and match as you need to suit your business.
If your business needs flexibile, customisable distribution options for Brands, if you want your brand to be represented by a company that can offer multiple distribution options, please feel free reach out to us.