The latest Alita SalesTracker results
APP is the largest pharmacy conference in the southern hemisphere, and attracts over 6,000 proprietors, pharmacists, interns, students, pharmacy assistants, health and beauty brands, leading Australian pharmacy wholesalers and industry professionals to the Gold Coast Convention and Exhibition Centre each year for networking, up-skilling and professional development.
In our current SalesMaker survey, we asked the question ”will you be attending APP this year or not?”
The result – almost one third said they would be attending or hadn’t yet decided. While it’s promising that one third are attending it’s also a little surprising.
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The survey respondents were principally either pharmacists or assistants who identified themselves as buyers. A good indication of the decision-makers in pharmacy who determine what health and beauty products to stock.
What are the possible reasons for not attending?
While it’s great for the industry to get together, as outlined in our last SalesTracker survey in February, at the moment pharmacies are finding it difficult with staffing shortages and limited time.
Market changes due to increased pandemic-related demand means Pharmacies are finding it difficult to retain enough pharmacists and pharmacy technicians, are struggling to secure new efficient staff and therefore find time to get work done efficiently and keep shelves stocked.
So given these circumstances, it’s encouraging that a third of our retail pharmacy customers are attending or likely to attend APP 2023.
Why does Alita Sales Attend APP?
Pharmacists, Pharmacy Staff, Australian Pharmacy Wholesalers, leading Pharmacy Brands and industry professionals attend APP for a multitude of reasons, but here are four main reasons why we are attending:
- APP Provides our pharmacy customers with the chance to”touch and feel” the products of the Brands we represent
- Our exhibition stand showcases how our Brands can be merchandised in-store for maximum sales
- The conference allows time for our staff to talk with pharmacy staff about products without the interruptions that inevitably happen during in a busy store environment
- We get to connect with other industry professionals in one place!
Hope to see you at APP
If you attending APP come and visit the Alita Sales stand and ask our friendly team about some of the exciting new Brands we have available plus find out about some fantastic deals. We will be on Stand 144 – 149.